Your business 🤝 Working with me Are you ready for... Ideal clients 🤝 Aligning with your mission Becoming fully booked 🤝 Less worry about finances An automated funnel 🤝 New clients consistently Optimized ads 🤝 Increased ROI Outsourcing 🤝 Gaining more time back Progressing towards your goals 🤝 Making 2024 your year . . . . As I'm easing back in from maternity leave, I'm updating & [slightly] modifying my services to better serve you, with the time I have as a new mom of 2 👩‍👦‍👦 Please say hi in the comments - I'm so glad you're [still] here and following along! #digitalmarketing #marketingtips #shoponline #womenowned #smallbuinesses #digitalmarketingtips #marietta

More, more, more in 2024 ✨ 👉🏻✴️More open audience targeting - don’t be so laser focused - let Meta find your people 👉🏻🤖AI is continuing to improve and you will see more “suggestions” and “advantage plus” options in Ads Manager 👉🏻🔐privacy policies and restrictions will continue to grow so just be prepared 👀 As a small business owner, how are you planning to advertise better in 2024 on Facebook & Instagram??

POV: you’re slaying the Facebook Ads game because… You’ve got a high converting website! AND You’re growing your email list & sending baller email sequences These 2 points are KEY 🔑 to getting amazing ROAS with Facebook/Instagram ads 🔥

✳️What are you claiming in 2024✳️ Drop your word of the year in the comments ↩️

2023 had all the things. . It had joy . It had pain . It had milestones . It had loss . It had new opportunities . It had failures . It had garbage sleep and insomnia . It brought me my sweet son . It made me do hard things I didn’t plan on . It taught me more about life and how precious it truly is . It taught me to protect my heart and my energy . It shook my plans and shifted my goals . What did 2023 bring you? . . And 2024 - I’m not sure what you got for me, and I’m not sure I’m ready for it all. But I’ll give you my best, and keep pursuing big things, and appreciating the little things. Let’s go.

Thank you for your support & ❤️ this year! I’ll still be showing up here from time to time, but I will not be taking on any additional work until [early] 2024! Please keep in touch! Don’t hesitate to send a DM, or email ➡️ info@flourishingimpressions.com, to ask questions or say hi 👋🏼 I’m still here to talk digital marketing, Facebook & Instagram advertising, & sales funnel thangs 😉 or offer you a referral! And lastly, keep me & my family in your thoughts & prayers as we transition to a family of 4! Photo credit: @graceemilyphoto #maternityleave #temporaryleave #growingfamily #expectingmom #expectingababy #sidehustle #digitalmarketing #momsinbusiness #businessowner #womeninbusiness #womenentrepreneurs

You’re used to doing everything your business requires at some point - from taking out the trash 🗑️ to landing the deals that pay the bills 💸 But just because you *CAN* do something, doesn’t mean you should. I’ve talked to business owners that have run their own ads or say they can DIY a Facebook or Instagram paid ad campaign - but does that mean they should spend their valuable time doing so? NO🚫🚫🚫 Because, your big brain need to be put to good use elsewhere! 🧠 I’m here to help bring clarity to the chaos of Facebook & Instagram paid ads and selling online 💰 ⬇️ Ways we can work together ⬇️ ⭐️⭐️⭐️⭐️⭐️ FB/IG ad campaign and/or funnel strategy assistance via the following: 1) 30-min Support Session 2) 60-min Power Hour 3) 3-hour Intensive Or… Purchase à la carte creatives or copyrighting for ads, emails, or whatever digital marketing materials you’d like 👩‍🎨 Just hit the link in bio or send me a DM so get started! #businessowner #entrepreneur #womeninbusiness #outsourcingservices #outsourcedmarketing #facebookpaidads #instagrampaidads #marketingagency

If you are trying to write your own ads - save this post! ✍️ ##entrepreneur #freelancer #sidehustle #businessowner #workingmoms #solopreneur #smallbusiness #goodvibes #meta #marketingtips #womeninbusiness #mariettasquare #businesstricks #sales #smallbusinessowner #smallbusinesses #smallbusinessmarketing #smallbusinesswomen #smallbusinessgrowth #realestate #womeninrealestate #momsinrealestate #kennesaw #woodstockga #alpharetta #roswellga #marietta #atlanta

Know these answers to feel confident investing in Facebook/Instagram ads for your business: 1. What are your goals? 🥅 2. What is your average purchase amount? 💰 3. Where does the sale happen? 🏪 4. How do you feel with trying new things? 🧐 5. What is your budget (to achieve your goals)? 💵 Do you have questions for me? Drop them in the comments or send a DM! ##entrepreneur #freelancer #sidehustle #businessowner #workingmoms #solopreneur #smallbusiness #goodvibes #meta #marketingtips #womeninbusiness #mariettasquare #businesstricks #sales #smallbusinessowner #smallbusinesses #smallbusinessmarketing #smallbusinesswomen #smallbusinessgrowth #realestate #womeninrealestate #momsinrealestate #kennesaw #woodstockga #alpharetta #roswellga #marietta #atlanta

The journey to success is long… It’s time I check-in with myself &… embrace the challenges believe & have faith remember the lasting impact small steps everyday can have . . . ☀️Rise above doubt 🤗Embrace your purpose 🌎Show the world what you can achieve Happy Wednesday my friends! ➡️Share with one word how are you feeling today in your journey 🧭 #Entrepreneur #freelancer #sidehustle #businessowner #workingmoms #solopreneur #smallbusiness #goodvibes #meta #marketingtips #womeninbusiness #mariettasquare #businesstricks #sales #smallbusinessowner #smallbusinesses #smallbusinessmarketing #smallbusinesswomen #smallbusinessgrowth #realestate #womeninrealestate #momsinrealestate #kennesaw #woodstockga #alpharetta #roswellga #marietta #atlanta

Has this ever happened to you?? Make sure you swipe through, but also keep in mind: ⭐️Different offers will require different strategies ⭐️Approach paid digital ads from the perspective of gathering DATA and information, in addition to ROI ⭐️It's important to learn from every campaign, tweak your strategies, and keep testing! ⭐️⭐️⭐️⭐️⭐️ Let me know if you found this helpful & if you want more info around how to rehab poor performing campaigns ❤️‍🩹 And remember - I offer FREE 30 min intro calls & 30 min consultation calls, so we can solve these problems together 🙌🏼 Send me a DM or use the link in bio 🔗 ##entrepreneur #freelancer #sidehustle #businessowner #marietta #atlanta #momswhowork #workingmoms #solopreneur #smallbusiness #goodvibes #meta #marketingtips #womeninbusiness #atlantaga #mariettaga #mariettasquare #mariettabusiness #businesstricks #sales #smallbusinessowner #smallbusinesses #smallbusinessmarketing #smallbusinesswomen #smallbusinessgrowth #kennesaw #woodstockga #alpharetta

Are you ready for the ride?! 💖 . . . Also, who’s seeing Barbie this weekend?? ##entrepreneur #freelancer #sidehustle #businessowner #marietta #atlanta #momswhowork #workingmoms #solopreneur #smallbusiness #goodvibes #meta #marketingtips #womeninbusiness #atlantaga #mariettaga #mariettasquare #mariettabusiness #businesstricks #sales #smallbusinessowner #smallbusinesses #smallbusinessmarketing #smallbusinesswomen #smallbusinessgrowth #kennesaw #woodstockga

It’s my birthday & I’ve got a little announcement 💕 . . . Here’s to trying to hop on tiktok trends at 35 😆

TBH, it’s probably going to happen at some point. New ad accounts are like newborns. They can be fussy, they have limitations and require lots of attention. That’s why I’m here for you 😌 Outsourcing to an account manager will save you SO much hassle and headache 🤪 Raise your hand if you have had tech issues or hiccups with your business accounts 🙋🏼‍♀️🙋🏼🙋🏼‍♂️ ##entrepreneur #freelancer #sidehustle #businessowner #marietta #atlanta #momswhowork #workingmoms #solopreneur #smallbusiness #goodvibes #meta #marketingtips #womeninbusiness #atlantaga #mariettaga #mariettasquare #mariettabusiness #businesstricks #sales #smallbusinessowner #smallbusinesses #smallbusinessmarketing #smallbusinesswomen #smallbusinessgrowth

“10x ROAS guaranteed!” Um…not so much. If an agency is throwing lofty ROI/ROAS numbers around before even having a conversation with you about your business, funnel, conversion rates - Be Skeptical 🧐 Key Performance Indicators (aka KPIs) should always be discussed before an agency can try and offer you an estimated ROAS. There are no guarantees! Find a trusted agency that is transparent & understands your business & goals 📊 That is the best way to make sure ads are successful 🙌🏼 What other pitches have you heard from ad agencies that you want me to debunk? Let me know ⬇️ Ps- sorry my voice over is lame but I downloaded this video without audio & had to re-do before publishing 🙃 (thanks IG for another glitch 👾) #entrepreneur #freelancer #sidehustle #businessowner #marietta #atlanta #momswhowork #workingmoms #solopreneur #smallbusiness #goodvibes #meta #marketingtips #womeninbusiness #atlantaga #mariettaga #mariettasquare #mariettabusiness #businesstricks #sales #smallbusinessowner #smallbusinesses #smallbusinessmarketing #smallbusinesswomen #smallbusinessgrowth #kennesaw #woodstockga

Let me re-introduce myself 🙋‍♀️ I'm Annie, the face behind Flourishing Impressions 🌿 What I do: 🌿 Support small, women-owned businesses with growing & scaling 📈 🌿 I do this using the power of Facebook & Instagram paid ads 💯 🌿 I also offer marketing 1:1 consultations & funnel (aka customer journey) audits 👉 because I want to support you, even if you aren't the right fit for my monthly ads package 🙌 Who I am: 🌿 Wife & mom living in GA 🍑 🌿 Part-time contractor at a baller, women-run ads agency 🥳 🌿 Food-lover & sun-worshiper 😎 Tell me something fun about you or what you do! #entrepreneur #freelancer #sidehustle #businessowner #marietta #atlanta #momswhowork #workingmoms #solopreneur #smallbusiness #goodvibes #marketingtips #womeninbusiness #atlantaga #mariettaga #mariettasquare #mariettabusiness #businesstricks #sales #smallbusinessowner #smallbusinesses #smallbusinessmarketing #smallbusinesswomen #smallbusinessgrowth #kennesaw #woodstockga #alpharetta #roswellga

Reminder: It’s worth testing creative ©y that is not *your* personal favorite. The goal is to appeal to YOUR people, but with Facebook/Instagram ads, we need to be catchy, cheeky, funny, &/or somewhat shocking, in order to 🛑 STOP 🛑 the scroll. The feed (as you already know) is overwhelming & people are half paying attention anyways. So get creative, test different ideas, and think outside of the box 📤🧠 Let me know - what stands out to you in the feed? 👀 ##entrepreneur #freelancer #sidehustle #businessowner #marietta #atlanta #momswhowork #workingmoms #solopreneur #smallbusiness #goodvibes #meta #marketingtips #womeninbusiness #atlantaga #mariettaga #mariettasquare #mariettabusiness #businesstricks #sales #smallbusinessowner #smallbusinesses #smallbusinessmarketing #smallbusinesswomen #smallbusinessgrowth

Where my type-A, self-proclaimed perfectionists at? . This is for you (us). Give yourself grace & remember, sometimes B+ or even C is okay. Just remember what’s important, prioritize your happiness (sanity) and know you’re only human. 🤍 ##entrepreneur #freelancer #sidehustle #businessowner #marietta #atlanta #momswhowork #workingmoms #solopreneur #smallbusiness #goodvibes #meta #marketingtips #womeninbusiness #atlantaga #mariettaga #mariettasquare #mariettabusiness #businesstricks #sales #smallbusinessowner #smallbusinesses #smallbusinessmarketing #smallbusinesswomen #smallbusinessgrowth #typea #perfectionism #givegrace

Happy Mother’s Day! 💐💖 It’s truly a labor of love but the best job I’ll ever have 💛 . . . . . ##entrepreneur #freelancer #sidehustle #businessowner #marietta #atlanta #momswhowork #workingmoms #solopreneur #smallbusiness #goodvibes #meta #marketingtips #womeninbusiness #atlantaga #mariettaga #mariettasquare #mariettabusiness #businesstricks #sales #smallbusinessowner #smallbusinesses #smallbusinessmarketing #smallbusinesswomen #smallbusinessgrowth #kennesaw #woodstockga #alpharetta #mothersday

CHEAP is… Well, it’s cheap. Usually, with Facebook ads, we want EVERYTHING inexpensive. Pennies for clicks. Leads for dollars. But there’s a problem with that. It’s not qualifying out the people that aren’t going to buy. Because your offer isn’t for everyone. So your leads aren’t going to be just anyone. (👆🏼go back & read those 2 sentences again⭐️) When the cost per lead (CPL) starts creeping up, it’s not necessary a bad thing. It may be just an indication that your targeting a smaller audience, of hotter leads. Leads that are YOUR people & more likely to buy 💰 ❓Still not sure if you are paying too much for leads? ❓Getting leads that aren’t converting? Drop “SLIDE” in the comments or send me a DM with “SLIDE” and I’ll reach out with more info 😄 PS- don’t forget I offer: 🔵FREE intro calls 🔵1:1 Marketing Consultations 🔵 Marketing Audits/Funnel Audits Send a DM to learn more 🙌🏼 #Entrepreneur #freelancer #sidehustle #businessowner #marietta #atlanta #momswhowork #workingmoms #solopreneur #smallbusiness #goodvibes #meta #marketingtips #womeninbusiness #atlantaga #mariettaga #mariettasquare #mariettabusiness #businesstricks #sales #smallbusinessowner #smallbusinesses #smallbusinessmarketing #smallbusinesswomen #smallbusinessgrowth #kennesaw #woodstockga #alpharetta #roswellga #shoplocal

Want to make 💰using Facebook & Instagram (or looking to start)? Keep reading 👀👇🏼 To be successful with FB advertising, you need STRATEGY. And how do you know if your strategy is good? Experience. Cue me, your ads strategist & creator. 1st - we dive deep into your business & goals 🥅 2nd - I create an ad strategy to funnel new people to your offer 💥 3rd - Implement! I put it all in Facebook Ads manager for you - the ads, the copy, the audience targeting - all DONE FOR YOU 💯 👉🏻then, my fav part, you start to see results 🤑🤑🤑 Ready to not wing it, and instead partner with an ad strategist?! Drop a “💯” below to learn more! #entrepreneur #freelancer #sidehustle #businessowner #marietta #atlanta #momswhowork #workingmoms #solopreneur #smallbusiness #goodvibes #meta #marketingtips #womeninbusiness #atlantaga #mariettaga #mariettasquare #mariettabusiness #businesstricks #sales #smallbusinessowner #smallbusinesses #smallbusinessmarketing #smallbusinesswomen #smallbusinessgrowth #kennesaw #woodstockga #alpharetta #roswellga #shoplocal

You, do you. At the end of the day, there will always be a story of a business owner who blew up their sales without needing paid ads. Just by using their organic social media posts or private Facebook group. But are the results consistent? Reliable? Trackable? Are you able to reach new people, retarget them & nurture them through your sales funnel? It’s unlikely. That’s why you need a comprehensive strategy. You need data. You need tested & proven system, that remains current to your needs & goals. If you’re looking for *consistency* and a marketing machine that smoothly delivers your consistent clients & leads, it’s time to get on board with some expert assistance! Send me a DM saying “LET’s GO” to learn how to get started now with paid ads or a full digital marketing audit 💥 #Entrepreneur #freelancer #sidehustle #businessowner #marietta #atlanta #momswhowork #workingmoms #solopreneur #smallbusiness #goodvibes #meta #marketingtips #womeninbusiness #atlantaga #mariettaga #mariettasquare #mariettabusiness #businesstricks #sales #smallbusinessowner #smallbusinesses #smallbusinessmarketing #smallbusinesswomen #smallbusinessgrowth #kennesaw #woodstockga #alpharetta #roswellga #shoplocal

Happy Easter everyone! 💐 . . . I hope you enjoy an extra special day with friends, family, and yummy food 💛 #smallbusiness #mariettaga #socialmedia #marketingtips #digitalmarketing #MetaAds #womenowned #smallbuinesses #smallbusinessowner #supportlocal #alpharettaga #roswellga #woodstockga #healthbusiness

It’s #4 for me 🙌🏼 Ready to scale your business online with Facebook & Instagram ads, but finding an agency you can trust is overwhelming? 👉🏻 I got you! Schedule a free intro call using my bio or send me a DM & say hi 👋🏼 #Entrepreneur #freelancer #sidehustle #businessowner #marietta #atlanta #momswhowork #workingmoms #solopreneur #smallbusiness #goodvibes #meta #marketingtips #womeninbusiness #atlantaga #mariettaga #mariettasquare #mariettabusiness #businesstricks #sales #smallbusinessowner #smallbusinesses #smallbusinessmarketing #smallbusinesswomen #smallbusinessgrowth #kennesaw #woodstockga #alpharetta

No April fools here 🌸🌸🌸 . . . What are you looking forward to most this month?! #Entrepreneur #freelancer #sidehustle #businessowner #marietta #atlanta #momswhowork #workingmoms #solopreneur #smallbusiness #goodvibes #meta #marketingtips #womeninbusiness #atlantaga #mariettaga #mariettasquare #mariettabusiness #businesstricks #sales #smallbusinessowner #smallbusinesses #smallbusinessmarketing #smallbusinesswomen #smallbusinessgrowth #kennesaw #woodstockga #alpharetta #roswellga #shoplocal

❌Don’t change anything too soon when going-live with new ads! ➡️They need time to run & collect data 🏃‍♀️ Pro tip: Don’t change an ad or ad set, duplicate it & then make edits (so you keep the OG, just turn off what isn’t performing well) Need more Facebook ad tips?? Give this post a like & make sure you follow for more! ✅ PS- I offer marketing audits & Done-For-You ad services - hit the link in bio to schedule your free intro call or send me a DM to learn more! 😄 #Entrepreneur #freelancer #sidehustle #businessowner #marietta #atlanta #momswhowork #workingmoms #solopreneur #smallbusiness #goodvibes #meta #marketingtips #womeninbusiness #atlantaga #mariettaga #mariettasquare #mariettabusiness #businesstricks #sales #smallbusinessowner #smallbusinesses #smallbusinessmarketing #smallbusinesswomen #smallbusinessgrowth #kennesaw #woodstockga #alpharetta #roswellga #shoplocal

If you struggle with the WHAT IF head game, this is for you. Double tap if you can relate 🫣 This is your sign to take a bet on yourself ❤️ #Entrepreneur #freelancer #sidehustle #businessowner #marietta #atlanta #momswhowork #workingmoms #solopreneur #smallbusiness #goodvibes #meta #marketingtips #womeninbusiness #atlantaga #mariettaga #mariettasquare #mariettabusiness #businesstricks #sales #smallbusinessowner #smallbusinesses #smallbusinessmarketing #smallbusinesswomen #smallbusinessgrowth #kennesaw #woodstockga #alpharetta #roswellga #shoplocal

5. Allow for Facebook to do the heavy lifting! Don’t get to narrow and specific for top-of-funnel ads (audiences should be 1-2 mil) 6. Track ad performance daily (and make sure nothing gets rejected 😆) and turn off ads that’s are not performing well so your budget goes to the better ads 👍🏼 7. Use retargeting! Show ads to people who have already visited your site, interacted with your brand or engage with your social content 🤘🏻 Follow for more marketing tips & tricks! And if you need DFY ads - send me a DM or click the link to schedule a free intro call! #Entrepreneur #freelancer #sidehustle #businessowner #marietta #atlanta #momswhowork #workingmoms #solopreneur #smallbusiness #goodvibes #meta #marketingtips #womeninbusiness #atlantaga #mariettaga #mariettasquare #mariettabusiness #businesstricks #sales #smallbusinessowner #smallbusinesses #smallbusinessmarketing #smallbusinesswomen #smallbusinessgrowth #kennesaw #woodstockga #alpharetta #roswellga #shoplocal

Don’t forget these basics with Facebook/IG ads! . . . If you want to hand off ads to a specific person who will manage them for you, stress-free, please hit the link in bio and set up your free intro call with me 💁🏼‍♀️ #Entrepreneur #freelancer #sidehustle #businessowner #marietta #atlanta #momswhowork #workingmoms #solopreneur #smallbusiness #goodvibes #meta #marketingtips #womeninbusiness #atlantaga #mariettaga #mariettasquare #mariettabusiness #businesstricks #sales #smallbusinessowner #smallbusinesses #smallbusinessmarketing #smallbusinesswomen #smallbusinessgrowth #kennesaw #woodstockga #alpharetta #roswellga #shoplocal

You’re not suppose to worry about the nitty gritty details of running Facebook ads because YOU’RE THE TALENT. You do more of what you love 💖 & I’ll take care of the marketing 🙌🏼 📲Click the link in bio to schedule a FREE 30 minute intro call & let’s talk about your business & how I can help you achieve your goals with Facebook ads (and other digital marketing strategies ✨) Also drop TALENT in the comments or DM me TALENT to learn more 👩‍💻 #Entrepreneur #freelancer #sidehustle #businessowner #marietta #atlanta #momswhowork #workingmoms #solopreneur #smallbusiness #goodvibes #meta #marketingtips #womeninbusiness #atlantaga #mariettaga #mariettasquare #mariettabusiness #businesstricks #sales #smallbusinessowner #smallbusinesses #smallbusinessmarketing #smallbusinesswomen #smallbusinessgrowth #kennesaw #woodstockga #alpharetta #roswellga #shoplocal

This 1 thing could make your business BIG money 💸💸💸💸 I love it when business owners know what pixels are, have them installed on their website & can refer the the data! Pixels are codes that we use to track website traffic, specific actions people take on your website & the effectiveness of ads campaigns (in addition to other things like UTM parameters, but I’ll save that for another post 😉) Not sure if you have a pixel? Drop “CODE” & I’ll send you a DM & I’ll tell you if your website has a pixel (free of charge 😄) Save & follow for more digital advertising info & tap the link in bio to schedule a free intro call with me to get started with some baller marketing services! #entrepreneur #freelancer #sidehustle #businessowner #marietta #atlanta #momswhowork #workingmoms #solopreneur #smallbusiness #goodvibes #meta #marketingtips #womeninbusiness #atlantaga #mariettaga #mariettasquare #mariettabusiness #businesstricks #sales #smallbusinessowner #smallbusinesses #smallbusinessmarketing #smallbusinesswomen #smallbusinessgrowth #kennesaw #woodstockga #alpharetta #roswellga #shoplocal

Shout out to all the awesome women in my life! You are truly amazing, intelligent, driven, devoted, kind and kick-ass - and don't you forget it! #internationalwomensday #InternationalWomen #internationalwomensday #women #womeninbusiness #womenempowerment #WomenOwnedBusiness #womensupportingwomen #womenempoweringwomen #womeninmarketing #womeninphysicaltherapy #womenowned

Save & come back to this as needed 🫶🏻 . . . Follow for marketing tips, tricks & digital advertising BTS. 👩🏼‍💻📈 Book a call to learn more about Done-For-You marketing services! ✔️ ↪️ Click the link in bio to schedule a FREE intro call or to book a 1:1 specialized marketing consultation! #quoteoftheday #quoteoftheweek #youarepowerful #youarestrong #selfconfidence #selfconfidencequotes #entrepreneurqoutes #entrepreneurlife #freelancelife #sidehustle #beyourownboss #businessowner #marketingdone #doneforyou #paidads

“Yea we can do a video call, that’s fine” (runs to check hair, change, put some make up on ✨maybe✨ and jet back to my desk in 1 minute) I can’t be alone in this 😅 #workfromhome #videomeeting #smallbusinessowner #womeninbusiness

March is here and we couldn't be more excited 🥳 What are you most excited about this month? Let me know below👇 #March1st #SpringIsComing #JoyfulMarch

Avoid these 5 things if you want to grow your business: *DIY with everything *Waiting until something is perfect before getting it out there or getting started *Forgetting the value in testing and gathering data *Keeping money in the bank (instead of re-investing it in things that will give you higher return in the long run) *Forgetting your WHY and not living aligned with your values and goals . . . Drop "EASE" in the comments (or DMs) if you are ready for the next best investment in you and your business 💯 #passion #purpose #womensupportingwomen #entrepreneurmindset #womenempowerment #marketingstrategies #marketingsolutions #SupportSmallBusiness #smallbiz #happinessbeginswithgratitude #grateful #marketingforsmallbusiness #quotes #privatepractice #smallbusiness #socialmedia #mariettaga

It’s currently winter break 😆 . . . When’s your next school break? #momlife #workingmom #workfromhome #womeninbusiness #womenownedbusiness #momswhohustle #smallbusinessowner #smallbusiness

Swipe + save so you don’t forget! 👉There are many reasons why someone may interact with a digital ad... 👉It could be because the ad is well-designed 🖼, 💥eye-catching, or has a compelling message 📲 that resonates with the viewer. 👉It may be that the ad is offering a great deal 💸 or a product that is of interest to the user. 👉It could also be that the ad is highly targeted to an individual, addressing their specific needs or interests 🤩. OR, the ad may be part of an interactive campaign that encourages user engagement, such as a game or a survey 🕹. 🔑Ultimately, effective digital ads are those that are able to capture the user's attention and inspire them to take action 🤸‍♀️ ❓What makes you click on an ad? Share your thoughts in the comments 👇 📲 Make sure you save for later & follow for more marketing tips #socialmedia #mariettaga #smallbusiness #privatepractice #onlinecoaching #marketingtips #digitalmarketing #MetaAds #shoponline #womenowned #smallbuinesses #smallbusinessowner

It’s weird when you see an account that’s posted <100 times & they have 15K followers…🥴 One of my clients was able to reach 10K people with an engagement ad & almost 30K people with ONE video that resulted in 200 new page followers! These were REAL people who were interested in his business! Not strangers, bots or folks uninterested in his offer. Growing your account organically is totally fine, but let this serve as a reminder to: 🛑 Don’t be tempted to buy bot accounts to follow you just to bulk up your account fast. It messes with the algorithm & they aren’t YOUR people anyways! 🤗 View paid ads as an awesome investment toward REACHING YOUR PEOPLE faster. That’s all. It’s a smarter use of your dollars 1000%. If you want to gain more insights into running paid ads for your business ↪️ click link in bio to schedule a free intro call! #paidads #paidadvertising #smartbusinessdecision #worksmarternotharder #womeninbusiness #womenentrepreneurs #momentrepreneur #supportsmallbusiness #supportbusinessowners

Anyone else? Really, this is how I feel about anything on the internet most days 🙃 #businessowner #onlinecoaching #smallbusinessowner #businessadvice #badadvice #phonebreak #socialmediamarketing #digitalmarketingagency

Wait for it… 🧐To really make a good decision if that creative is resonating with your target audience, you gotta wait! ↪️1000 impressions is enough data to know if it is connecting with your audience. 🎉Also, you’ll know based on CTR (you want it over 1% & the higher the better!) Follow for more advert tips & if you want to schedule an intro call with yours truly to get help 🙋🏼‍♀️, just head to the link in bio 👉🏻☎️ #digitalmarketingagency #womensupportingwomen #marketing #marketingdigital #digitalmarketingtips #impressions #smallbusinessowner #smallbusiness #runningads #convertyourcustomers

This is why your marketing isn’t working. If you position yourself, your business or brand as the hero to come to the rescue, it will turn people away. 🫥 You must reveal that your client is the hero in their own story. You are just pumping them up & getting them to where they need & want to be. ⭐️ I know, you knew this, but maybe this simple shift with reset something for you this week in your business. ➡️ And as some of you may recall I’m reading Don Miller’s “Building a Story Brand” and I highly recommend it if you have not read it before! ⭐️Make sure you ❤️ and follow for more digital marketing tips! ⭐️ #storybrandguide #storybrand #digitalmarketingagency #smallbusinessowner #physicaltherapyclinic #physicaltherapy #privatepractice #womeninbusiness #momentrepreneur #marketingtips #digitalmarketingagency #smallbusinsssmarketing

👏🏼 O n e. Y e a r. 👏🏼 I started this business IG last year on January 25th & I can’t believe it’s grown to include over 500 of you!!! My goal is to make digital marketing information fun, relatable & understandable, so you can constantly learn valuable nuggets to THRIVE & FLOURISH in your business & life ⭐️🌿 ⭐️ If you have pain when it comes to marketing, getting leads, converting customers,…the list goes on OR you’re just not sure if your current system is optimized - head over to the link in my bio to schedule an intro call (or you can send me any Q’s in a DM) ⭐️ And of course, THANK YOU for all of your support & kindness 🙏🏼 Hit FOLLOW if you’re not already 😄 I’m so glad you’re here! 🥂🌿Cheers to what this next year brings!! #momentrepreneur #womensupportingwomen #digitalmarketingagency #paidads #marketingtips #marketingbusiness #momownedbusiness #flourishing #thriving #smallbusinessowner #businessgrowth

Believe it or not… You don’t own your page & it could get hacked, shut down, blocked etc ❌ So do yourself a favor & set up a back-up Business Manager to use to run ads, in the even your main account gets ❌ And make sure you head over & read my Business Manager carousel from this week! Hi, I’m Annie, your small business paid ad expert 😎 Follow for more digital marketing tips & tricks! #digitalmarketingagency #momlife #womensupportingwomen #momentrepreneur #choosept #paidadvertising #campaigns #businessmanager #businessowner

Make sure you do the following to get ❇️ Ad Approval ❇️: ✔️avoid ads with personal attributes (zoomed-in pictures of smiles, for example) ✔️no before & after pictures ✔️avoid asking direct questions and using YOU in copy ✔️be aware of restricted ad content (dating, cosmetic procedures, weight loss, gambling, cannabis) ✔️make sure your landing page follows all these rules too! 🚩Bonus: check to make sure landing page URL does not contain words that could be flagged! 🚩 #meta #digitalmarketingagency #momentrepreneur #smallbusinessowner #marketingtips #marketingmistakes #womensupportingwomen

⚙️BUSINESS MANAGER⚙️ It’s certainly worth having a spot on my feed! Business manager is where 🪄magic happens🪄 Make sure you are familiar with it & follow these steps to ensure it is protected & ready to run ads! Also… 🆓It is FREE to set up a Business Manager. Just head to business.Facebook.com 3️⃣ You can have up to 3 Business managers 👩🏼‍💻It is the place to manage your business pages, ads accounts, pixels, data, etc.! Let me know if you have any ⚙️Business Manager⚙️ questions & save this post to come back to later 👩🏼‍💻 #meta #businessmanager #businessowner #digitalmarketingagency #momentrepreneur #womeninbusiness #smallbusinessowner #physicaltherapist #onlinebusiness

Sell the outcome, the solution, the desires & wishes. Not the features, products, tools, & services. . . . . #simplereminders #womeninbusiness #momentrepreneur #marketingagency #marketingtips #selling #storybrand #howtogrow

Swipe to find out if you're ready for Facebook (& Instagram) Ads! . . . . . #passion #purpose #womensupportingwomen #entrepreneurmindset #womenempowerment #solopreneur #mompreneur #entrepreneur #smallbusinessowner #acworth #supportlocal #smallbuinesses #metaads #alpharettaga #womenowned #Kennesaw #MarketingTips #atlanta #shoponline #socialmedia #smyrna #roswellga #marietta

Disclaimer: I am not an actress 😂 but this was super fun to make! 🫣If common ADVERTISING mistakes were people IRL ⤵️ ➡️Talks all about ✨features✨, instead of the benefits ➡️Makes everything about the biz/product, instead of the consumer/client desires ➡️Doesn’t provide social proof or testimonials ➡️Not providing a clear & strong call-to-action (CTA) ➡️Skips on providing a sense of urgency or reason to buy now 💥Bonus - not retargeting people who engage with your profiles, pages or websites! (expecting them to go to a website & buy immediately & remember to come back & buy regularly - not the best strategy 🥴) Don’t make any of these mistakes & if you need help, write “GOOD” in the comments or DM “GOOD” & I’ll be sure to reach out 😄 #advertising #mistakes #bloopers #notanactress #notanad #digitalmarketingtips #digitalmarketingagency #womensupportingwomen #womenempowerment #womeninbusiness #womenentrepreneurs #momboss #momentrepreneur

It's the 6th slide for me... Marketing your business 💥 Truth bombs: 👉Hiring a contractor is a great way to grow your business quickly & efficiently. 👉Contractors bring valuable knowledge & experience to the job & can often provide a more cost-effective solution than hiring a full-time employee. 👉Contractors also are more flexibility with time and are able to hone-in on your specific needs. (Bonus: hiring a contractor can help reduce liability & paperwork associated with full-time employment) But why not just rely on word-of-mouth & organic social media posts? Keep swiping 👉 👉An email list is a powerful way for a business to stay in touch with their customers and prospects! 👉It allows for regular updates on latest products or services, special offers, & other information that keeps their customers informed & engaged. 👉It also helps a business to build relationships with their customers & establish a loyal following. 💥 Overall, having an email list is an essential tool for any business that wants to grow & succeed 💥 👉And I can help you ASAP with growing an email list, using the power of paid ads 🤳 If you can't imagine waiting on the potential here, use the link in bio to schedule a free 30 minute intro call with me! #solopreneur #mompreneur #entrepreneur #smallbusinessowner #acworth #supportlocal #smallbuinesses #metaads #alpharettaga #womenowned #Kennesaw #MarketingTips #atlanta #shoponline #socialmedia #smyrna #passion #purpose #womensupportingwomen #entrepreneurmindset #womenempowerment #roswellga #marietta

Why is no one talking about this? Here’s the simplest way to run ads WITHOUT an active website OR Instagram profile! 1️⃣ Run ads to business Facebook profile - engage, like, follow 2️⃣ Run ads with an eye-catching, fun, short video to reach THOUSANDS of ideal customers 3️⃣Retarget Facebook page engagers & video viewers with a Facebook INSTANT FORM ad. No landing page required! 💥Boom - high quality leads! 💥 If you need help with marketing, head to the link in my bio to schedule a free 30 minute intro call ☎️ #digitalmarketing #paidadvertising #smallbusiness #smallbusinessowner #womeninbusiness

Happy first Friday of 2023 🌿 . . . Finding sparks of joy in the little things, now that the December holiday craziness is over. Reading a few pages of a good book. Going on a walk outside in the sunshine. Sleeping in a little bit (if G allows for it). January is one of my favorite months because of the quietness. I can appreciate little moments and slow down some. And who doesn’t love a fresh start and a clean slate? I’m not a huge resolutions person, because I believe goals and behavior change can (and should) happen at any point of the year. But I will take advantage of the societal pause. Utilize this time dedicated to refocusing & shifting energy to better serve my unique dreams. And take time to imagine the future ahead before diving in and swimming out to future me. . . . What is bring you joy right now or this month? Let me know below 🫶🏻👇🏼 #januaryquotes #newyear #happynewyear #happyfriday #weekend #joy

Starting my own LLC in 2022 has been challenging, exciting, nerve-racking, rewarding, & a big learning process. Here are the highlights I’ve been reflecting on lately… how important mindset is how consistency is everything how it feels like both a sprint & a marathon how to build confidence in myself how to negotiate how to not limit my potential to my degrees how hard life can be, but how much kindness their is in the world how I can feel both excited & defeated how fast strangers become friends how much I can learn how to handle rejection how everything is figureoutable And how I want to teach my son that hard work pays off, he can do anything he sets his mind to, and never settle #what2022taughtme #smallbusinessowner #newyear #hardlessons #momentrapeneur #womeninbusiness #digitalmarketing

2023 is going to be a good one yall . . . Are you ready? Share with me a goal, intention or resolution you have for 2023 🖤 #newyear #happynewyear #getuncomfortable #smallbusinessowner #womenentrepreneurs #momentrepreneur #goalgetter #manifestation

Want to know the truth? I learned a lot more haha. But here are 5 things I learned from running digital ads for small businesses this year on Facebook & Instagram: 1. Your business doesn’t need tons of followers (or hardly any) to have successful ads 2. Keep an eye on ad spend charges for accounts that have never spent on Meta, because CC & banks like to ⛳️ these expenses 3. Video content is all the rage, but video ads don’t always outperform static image ads 4. $100 can get an ad in front of 12,000 ppl & produce ~200 link-clicks 🤯 5. Don’t follow the FB suggestions when creating ads and campaigns. Do your own testing. Need help or want to hand off advertising to an agency? Need direction & expertise in marketing online? ⭐️Click the link in bio to schedule a free consultation ☎️ #smallbusinessowner #momentrepreneur #digitalmarketingtips #digitalmarketingagency #2022

Don’t publish an ad on IG until you do this! ⭐️Image ads need to be larger to fill the screen ⭐️4:5 or 1080 x 1350px ⭐️videos should also be larger too (not square or landscape ❌) ⭐️video ads for IG that you record in-app using stories & reels perform best 🙌🏼 Remember ➡️ You can always edit the content for placements in ads manager (ie- You can have a square ad on FB & a 4:5 image for IG feed) Save this post for later & make sure you head over to my link in bio to schedule a free digital marketing call for help with paid ads! ☎️ #instagramadvertising #socialmediamarketing #smallbusinessowner #womeninbusiness #digitalmarketingtips

Merry Christmas, from my family to yours! . . . . . . . #merrychristmas #joy #asaviorisborn #family #smallbusiness #smallbusinessowner #digitalmarketing #womeninbusiness

AVOID these 5 things if you want successful ads with awesome ROAS! Keep the following in mind instead! ☝🏼You have to pay to play. Spending more will help get your ads be seen more, and also help gather data to optimize delivery ☝🏼pixels are still helpful with tracking web traffic and you may also need the conversions API ☝🏼you definitely want to retarget your email list and current followers with paid ads (bc they likely don’t see your organic posts!) ☝🏼make sure you are a Facebook rule-follower, verify your ID & your domain, & respect the policies for special categories especially ☝🏼use ads to offer special discount codes. People may see your Ad while in line for groceries & need a reminder to come back later to buy Drop a 💯 if you found this helpful and remember what Lady Gaga is saying to! You can do anything you set your mind to 🔥 #entrepreneur #smallbusinessowner #marketingtips #marketingdigital #marketingagency #momsinbusiness #digitaladvertising

Always keep searching. You never know what you’ll find. . . . . . . #quoteoftheday #quoteoftheweek #fridayvibes #goodvibes #womeninbusiness #smallbusiness #smallbusinessowner #momsinbusiness #supportsmallbusiness #inspiration #keepsearching

How do you react when someone oversimplifies something you do for your business, or work?? Reasons why running ads is easy: ☝🏼 all you need is a credit card and be able to click “boost post” on a business FB page Reasons why running ads are NOT easy: ☝🏼no two strategies work the same ☝🏼must understand the journey of the customer ☝🏼requires patience, trial and error, and testing ☝🏼need a deep understanding in Meta, policies, etc ☝🏼keep up with the ever-changing platform(s) ☝🏼I could go on & on 🔥 Drop a “me” if you agree and drop a “easy” if you want me to send you a DM to talk through your digital ads strategy ☝🏼 #smallbusiness #womeninbusiness #marketingmadeeasy #letslightthiscandle #digitalads #marketing

Don’t run ads until you read this ⤵️ You know you need marketing to grow, right? And you also know there’s a lot of sales with a strong ads campaign. But before you run ads, it’s so incredibly important to have your sales process ironed out, a website that converts, and a way to follow up with your customers. Here’s a helpful checklist to see if you’re ready to run ads: 💰make sure your website converts 1.5-2% of visitors 💰establish a clear funnel or customer journey 💰include social proof on your website so people see your offer has been validated and sold before 💰have a plan as to how to follow-up & nurture them (ie email marketing) once they’ve purchased/signed-up, etc. If you check all the boxes & want to start investing in ads, I’m here to save you so much time and help you get the results you deserve. Be sure to save this as a reminder 🔖 And comment “Ads” below or send me a DM to set up a time to talk about your ads strategy ☎️ #smallbusinessowner #marketingforsmallbusiness #womeninbusiness #growthmindset #businesstips #digitalmarketingtips

When you got all your client accounts on lock 🔐 but can’t remember any of your own sTuFf . . . I can’t be the only one that suffers from chronic password resets 🫠 Show me some ❤️ if you can relate #smallbusiness #smallbusinessowner #digitalmarketing #marketingfreelancer #digitaladvertising #mombrain #resetbutton #reset

Tried to keep these lists short for Santa 🎅 . . . What's on your xmas list this year?? #christmaslist #momchristmaslist #businesswishlist #marketinglist #digitalmarketinglist #practicalwishlist #cleanhousehappymom #wishlist #businesswishlist

Can you believe it?? 🎁🎄🎄✡️ . The end of the year has arrived! Happy December everyone! . This is the most hectic time of year, trying to get it all done, while juggling all the extras that come with year-end & holidays! . BUT if you are thinking about doubling-down your marketing efforts in January (yay for cheaper ad cost!) make sure you set-up a call with me ASAP so we can get the ball rolling for a 2023 launch 🚀 link in bio or send me a DM 🎉 Share in the comments something fun you're doing this month 😄 #december #endoftheyear #smallbusinessowner #marketingsolutions #marketingstrategies #happydecember

When’s the last time you stopped & reflected on all you’ve overcome in the past? You are bound by nothing. In case you need the reminder. Take the first step. Keep showing up. Keep taking it one thing at a time. And give yourself grace. Share this with someone who needs to hear this too ❤️ #inspirationalquotes #quotestoliveby #smallbusiness #smallbusinessowner #mompreneur #womeninbusiness #freelancelife #freelancer #digitalmarketing #digitalmarketingagency #digitalmarketingtips #digitalmarketingexpert #changeyourmindset #changeyourlife #goodmorning #goodvibes

"Ad spend, ad cost, advertising spend, campaign budget"...All different names but essentially the same meaning 👩‍🏫 💸💳💵💰💸💳💵💰 Ad Spend = how much money you give Facebook in exchange for them to show your ads (or boost a post) Budget is set at the campaign or ad-set level. I like setting it at the ad-set level because it gives me more control. You can set a DAILY budget or LIFETIME budget for an ad set. I like DAILY since it is easier to edit and offers more flexibility. 💸💳💵💰💸💳💵💰 What questions do you have about AD SPEND? Let me know in the comments! & make sure you save this post for later! *Keep in mind, marketing agency services are a separate investment than Ad Spend amount 😄 #solopreneur #mompreneur #entrepreneur #smallbusinessowner #acworth #supportlocal #smallbuinesses #metaads #alpharettaga #womenowned #Kennesaw #MarketingTips #atlanta #shoponline #socialmedia #smyrna #roswellga #marietta #adspend

Are you shopping small & local this year? 🎁🛍 . . My business is focused solely around supporting small & local businesses, by providing done-for-you digital marketing, and I love doing just that! . . . Give this post a ❤️ if you are shopping local this year & feel free to share your favorite local shops! #smallbiz #smallbusiness #smallbusinesssaturday #SupportSmallBusiness

Which one are you?? 😵‍💫🤦🏼‍♀️😅 #blackfriday #blackfridayads #blackfridayshopping

Happy Thanksgiving to you & yours! “The heart that gives thanks is a happy one, for we cannot feel thankful & unhappy at the same time.” -Douglas Wood • • • • • #thanksgiving #thankful #givethanks #gratitude #grateful #happinessbeginswithgratitude #happythanksgivng #happyheart #smallbusinessowner

✨⭐️GIVEAWAY!⭐️✨ As a “Thank You” for being here, I want to give AWAY something on Black Friday (instead of get you to buy something 😆). I’m giving away one of my favorite books from this year, “Everything is Figureoutable” by Marie Farleo 📖 To enter: 👉🏻Must be following my IG page 👉🏻Like this post ❤️ 👉🏻Comment on this post with something you’re thankful for this year 👉🏻Tag a friend for bonus entry 😄 You must enter before 11:59pm EST on Thanksgiving 11/24/2022. US only. The winner will be contacted via direct message & must provide a valid mailing address. This is not sponsored. #thankful #thanksgiving #giveaway #freebook #everythingisfigureoutable #goodvibes #entrepreneur #solopreneur #mompreneur #freelancer #supportsmallbusiness #smallbusinessowner

I’m not just boosting posts over here 😅 Getting everything set-up to run digital ads correctly is no joke & extremely valuable to entire marketing campaigns! But I am so glad I can walk my clients through it, because it gets complicated fast if you’ve never done it! Just to give you an idea, you need the following set-up to run FB/IG ads: ➡️Business Page / Accounts ➡️Business Manager ➡️Ads Manager account ➡️Pixel ➡️Domain verified ➡️Pixel installed & custom events created ➡️Maybe the Conversions API too and then the list goes on…😁 ⏱Tell me, what is the most time consuming part of your business?! #smallbusiness #smallbusinessowner #mompreneur #solopreneur #eastcobb #mariettaga #goodmorning #timesuck #onboarding #newclient

Don't miss the BONUS TIP ⚡️ (psssst it applies to all businesses, not just e-commerce 😉) Running digital ads looks different depending on the type of biz you have, so here are some nuggets, tips & takeaways for you e-commerce/online store owners: 💸Breaking even with ad spend is great! (that means you are getting new clients for free 😁) 💸Give one-click quick adds so folks are more likely to increase their order sizes! 💸Right after purchase, offer a discount or even give them a chance to re-purchase something they may have forgotten 🧐 💸ALWAYS always run a deal, discount, or offer. People need the sense of urgency to purchase. ***Keep in mind, people pull up IG or FB for to quickly scroll while they wait in line at the grocery store, etc. They need that extra nudge to bring them back to your shop in order to complete their purchase later, when they're at home & can pull out the credit card 💳*** Give this post a ❤️ and let me know in the comments what was the BEST deal you ever got when shopping online or on Black Friday?? 🛍 #solopreneur #mompreneur #entrepreneur #smallbusinessowner #acworth #supportlocal #smallbuinesses #metaads #alpharettaga #womenowned #Kennesaw #MarketingTips #atlanta #shoponline #socialmedia #smyrna #roswellga #marietta

Honoring & remembering 🇺🇸 . . . Grateful doesn't even begin to describe it. #VeteransDay #thankyouforyourservice #neverforget

Nothing is impossible (after all, Cinderella got her prince in the end! 👸🏻) But there are a few considerations to make when advertising around Black Friday!! *Ad Spend goes UP meaning your ad has a harder time getting in front of your target audience because all the big box stores are pouring lots of 💰💰💰 into their Black Friday ads (overall the day is very competitive) *Yes you should run Black Friday deals, but keep in mind, you should start advertising your specials BEFORE the actually day! *Don’t expect to hit publish & automatically see your ad live! It will likely need more time to get approved by Meta & then spend time “in learning” *Sooo it actually may be better to TURN OFF your ads for Black Friday since cost per action will be so high & then turn them back on a day or two later 👌🏼 What are your thoughts on advertising around Black Friday?? Do you have any Black Friday specials you are running? Let me know in the comments & give this reel a ❤️ if you found it helpful! #blackfriday #blackfridaysale #smallbusinessowner #marketingtips #cinderella #christmasshopping #mompreneur #serviceprovider

If only the answers were simple 🧐🤦‍♀️ These are the KEY questions that help me unpack how to set up a marketing sale funnel and digital marketing strategy. Of course, there are other important questions to answer in order to have a successful plan, like: 1. Who is your target audience / ideal client? 2. What is the cost of your service, product, or offer? 3. Do you have multiple answers to the above 2 questions? (then likely you'll have multiple marketing funnels or sales journeys) Sometimes I like stepping back to see the forest, instead of focusing on the trees 🌲 Let me know in the comments if you find these questions helpful & if you like these "big picture" marketing posts 👍👎 #solopreneur #mompreneur #entrepreneur #smallbusinessowner #acworth #supportlocal #smallbuinesses #metaads #alpharettaga #womenowned #Kennesaw #MarketingTips #atlanta #shoponline #socialmedia #smyrna #roswellga #marietta #bigpicture #marketingforsmallbusiness

IYKYK 🤪 Do you ever get hit with an idea & you HAVE to act on it immediately?! Well yesterday I was watching a commercial & then got completely consumed with a new idea for one of my client’s ads! And I immediately drafted and published it 💥 While there is a TON of technical skill required with running FB/IG ads, there also is a major creative piece to selecting/creating the right image or video & also drafting all the copywriting to get your point across. Definitely using both sides of the brain 🧠 ❔What do you like doing more of in your business? 🎨Do you like doing the creative stuff or the technical stuff? ⚖️Or maybe you’re like me and you like having a good balance of both?! #inspiration #wheninspirationstrikes #creative #writing #copywriting #mompreneur #smallbusinessowner #rightbrain #leftbrain #advertising #smallbusinesssupport

And just like that, November is here 🍂 I'm having thoughts about setting this month's goals, but also reflecting on the year coming to an end already & the goals I had for 2022. If you feel bold, share with me a goal you have for November or a goal you have for the end of 2022 🥅 I'm excited for this month because I have lots going on with my business 👩‍💻(new client, new campaign launches, new opportunities in the works, etc.), but also, a lot going on personally 🤗(2 trips, birthday celebrations, a friend's wedding, Thanksgiving, etc!) and I know it won't be long until I am sitting here writing my Hello December post 🤯 🎅 It's worth reiterating- THANK YOU for following, engaging & being here with me! I hope you have an awesome November, both professionally & personally! With thanks, Annie #goodvibes #smallbuinesses #goodmorning #meta #mompreneur #marketingtips #solopreneur #entrepreneur #smallbusinessowner #acworth #supportlocal #smallbuinesses #metaads #alpharettaga #womenowned #Kennesaw #MarketingTips #atlanta #shoponline #socialmedia #smyrna #roswellga #marietta #novemeber

👻✨ H A P P Y H A L L O W E E N ✨👻 Are you dressing up? Do you do family costumes? Let me know in the comments! Griffin is going as a little astronaut 👩‍🚀 Have fun + stay safe!! #happyhalloween #halloween #solopreneur #mompreneur

Too important to NOT make a reel on this one!! Yesterday I shared in my stories how to prevent your FB/IG from becoming disabled, blocked, disabled, hacked, etc. so I made it into this Reel for you to save & share! This is SOOO important since we rely so much on social media for business marketing & connecting with customers! Can you imagine investing all that time & effort & then 🌬POOF it’s shut down or lost forever 😱😱😱 Save your further self the headache & do these tips now!! If you need help, of course DM or click link in bio 🆘 #mompreneur #smallbusiness #smallbusinessowner #goodvibes #meta #marketingtips #socialmediamarketing #futureselfwillthankyou

Where do the weekends go?!? Do you… A. work over the weekends B. take weekends off C. only work if absolutely necessary D. work 7 days a week baby Nice thing about digital ads is they run 24/7 no matter what I’m doing! Just set-it-and-forget-it (kind of 😜) I of course keep an eye on things, but no major work happens for me on the weekends! 🙌🏼 #weekend #comeback #monday #smallbusiness #mompreneur #goodmorning #goodvibes #meta #marketingtips #smallbusinessowner #setyourownhours

Any Brené Brown fans around here?? . . . Don't forget to speak kindly to yourself ❤️ #goodvibes #smallbuinesses #goodmorning #meta #mompreneur #marketingtips #brenebrown #quotes #quoteoftheday #quoteoftheweek

Hey, business owner 👋🏼 I’m Annie, a digital marketer 😄 It’s time to get more TIME back. And you make more time by getting things off your plate, like marketing + digital ads. That’s where I come in 🦸🏼‍♀️ Book a FREE call today to get started with a FB/IG ads expert! I’m here to help YOU! (click link in bio to schedule or send me a DM) End Q4 with a 💥💥💥 #solopreneur #mompreneur #smallbusiness #goodvibes #meta #marketingtips

Pixels? CAPI? What are they? Let's break it all down: 🖥 With CAPI (aka Conversions Application Programming Interface), your biz website collects data (i.e. the actions people take on your FB/IG ads, the traffic to your website, etc), the data gets stored on your biz server, & the data gets sent to Facebook via API (make sure you swipe 👉 to see the visual) 🖥 This is different from the Facebook pixel. The pixel collects the data (using cookies), the data gets stored on the user’s browser, & the data gets sent to Facebook via the pixel. 🖥 Keep in mind, as a business owner paying for digital ads, you get WAY more than just the ad placement. You are also paying for the DATA associated with your audience - how they respond to your website, your products, & so much more! This information is truly the secret sauce ⚡️ Because you can use this information to better serve your ideal clients & convert them to loyal customers 🤝 ❤️ Like + Save this for later, & pls share if you found it helpful! ❤️ And if you: 1. Want to get started with FB/IG ads 🆒 2. Want to pass-off marketing to someone else 🙋‍♀️ 3. Need help with an online marketing strategy or funnel....🌪 📲 Click the link in bio to schedule a FREE intro call OR send me a DM #solopreneur #mompreneur #entrepreneur #smallbusinessowner #acworth #supportlocal #smallbuinesses #metaads #alpharettaga #womenowned #Kennesaw #MarketingTips #atlanta #shoponline #socialmedia #smyrna #roswellga #marietta

What do you like to do on the weekends or when you’re not working!? #weekend #fall #fallhike #fallvibes #georgia

Ooo I like that (went ads perform well)! 😁 But, how do we know they are performing well?? Here are some industry standards to use for FB/IG ads to COLD audiences (aka ppl that aren’t familiar with your business): 1️⃣ CTR: click through rate (when optimizing for clicks, landing page views, conversions) 1% or higher! 2️⃣ Landing page conversion rate (when you want ppl to opt-in to a freebie) 20% or more! 3️⃣ Cost per engagement less than 20¢ (when running engagement campaigns) 4️⃣ Cost per lead for a converting someone to opt-in to your free webinar ~$4-$20 5️⃣ Cost per lead for someone to opt in to your free guide, discount, etc <$5 What other marks do you use to measure the success of your marketing campaigns? Give this video a ❤️ if you found it helpful & save for later! #smallbusiness #mompreneur #goodmorning #goodvibes #meta #marketingtips

Wanted to acknowledge today, but also highlight one of my amazing clients! @rewiredandreal is a nonprofit organization that is solely focused on combatting the youth mental health crisis in our country 💜 They're on a mission to unlock kindness through kindness initiatives & programs. Their hope is to empower & inspire others through generosity and kindness. 💜 More than 4.4 million children have been diagnosed with anxiety and more than 2 million children have been diagnosed with depression 💜 That is why the Million Acts of Kindness (AOK) Movement is back for a 2nd yr & starts November 13, 2022 (World Kindness Day) & runs through February (Random Acts of Kindness Month)! 💜 The Million AOK Movement is on a mission to organize & mobilize kids & adults around the world to do ONE MILLION acts of kindness collectively. 💜 ONE act of kindness generates a positive impact for at least three other people PLUS those who observe the kindness. 💜 Let's make a positive impact! 💜 #MillionAOK

Be 💰successful 💰 with marketing! You know you need marketing to grow. ☝🏼 But first: 💰 make sure your website converts 1.5-2% of visitors 💰 you have a clear funnel or customer journey 💰 people want what you have! Your offer has been validated and sold before 💰 once they sign-up, give an email, etc you have a plan as to how to follow-up & nurture them (ie email marketing) Have questions on any of the above?? Or if you check all the boxes & want to start investing in ads - Feel free to send me a DM or set up time to talk by hitting the link in my bio ☎️ #smallbusiness #womeninbusiness #atlanta #atlantaga #mariettaga #mariettasquare #mariettabusiness #businesstricks #entrepreneur #sales #solopreneur #smallbusinessowner #smallbusinesses #smallbusinessmarketing #smallbusinesswomen #smallbusinessgrowth #healthcare #physicaltherapist #privatepractice #gym #coaching #onlinecourse #ecommerce #fundraising #onlineshopping

Running ads is great once you know you have a validated offer 💥 If you're new to business & you are deciding whether to run advertising, make sure you: 💥 Have sold your product or service and know it's something people want/need 💥 You have a clear idea of WHO you are selling to (age, location, interests, income, etc) 💥 You have a sales funnel process that you have been able to troubleshoot (ie. give someone a freebie in exchange for their email > email marketing telling more about you/your business, testimonials, addressing common objections, etc. > give them a reason to opt-on or complete purchase, like a discount code 💥💥 If you check the boxes, and feel ready to add gasoline to the fire, hit the link in bio to schedule a FREE intro call OR send me a DM with questions 😄 #solopreneur #mompreneur #entrepreneur #smallbusinessowner #acworth #supportlocal #smallbuinesses #metaads #alpharettaga #womenowned #Kennesaw #MarketingTips #atlanta #shoponline #socialmedia #smyrna #roswellga #marietta

Wasn’t sure whether to post this on National Coffee day 2 days ago, or today, but I figured, International trumps National 🤷🏼‍♀️ What’s your love language: A. Iced coffee B. Hot coffee C. Latte/espresso, etc D. None of the above (TEA 🫖) Lemme know in the comments and give this a ❤️ if coffee is your love language ☕️☕️☕️ #internationalcoffeeday #coffeeismylovelanguage #coffeelover #coffeeislove #coffeeislife #espresso #lattegram #latte #iloveyoualatte

Can you believe it?! It’s already October 🎃🎃🎃 So I want to know… A. Are you going apple picking? 🍎🍏 B. Are you carving a pumpkin (that you may or may not get at an expensive pumpkin patch 😜)? C. Planning stellar Halloween costume(s)? 👻 D. All the above! We have a mix of the above + some fun travel plans! Hoping everyone can stay well & we can get out there & enjoy some fun fall festivities 🍂 #marietta #roswellga #smyrna #socialmedia #shoponline #atlanta #MarketingTips #Kennesaw #womenowned #alpharettaga #metaads #smallbuinesses #supportlocal #acworth #smallbusinessowner #entrepreneur #mompreneur #solopreneur #fall #hellooctober #spookyseason

Ever tried running your own ads on FB/IG? 🤨 (also drop a 🥸 in the comments if you love The Office as much as I do!) Did you know EXACTLY what to do, but have NO idea what to do, at the same time?! 🙃 I feel that. Business Managers, Pixels, Ads Accounts, Campaigns- it gets confusing quick! 🫣 The apps are constantly changing, and if you don’t have a full marketing funnel and sales process, than throwing some ads up on Facebook is unlikely to produce any legit leads or customers…😔 That’s why working with an expert makes a huge difference! 🤩 There are SO many components to selecting, creating, and optimizing a fully-functional marketing sales funnel with social media ads!! If you need help - I am here for you! Schedule your free consultation, link in bio 📲 #smallbusiness #womeninbusiness #atlanta #atlantaga #mariettaga #mariettasquare #mariettabusiness #businesstricks #entrepreneur #sales #solopreneur #smallbusinessowner #smallbusinesses #smallbusinessmarketing #smallbusinesswomen #smallbusinessgrowth #healthcare #physicaltherapist #privatepractice #gym #coaching #onlinecourse #ecommerce #fundraising #onlineshopping #theoffice #funnyvideos #funnyreels

Reach vs Impressions 👥👥👥 I always am looking at reach and impressions when analyzing my campaign performance 🧐 & essentially... REACH = # of ppl who see your ad IMPRESSIONS = # of times your ad is "served" 🎾🏸 Impressions can be tricky, because although your ad is "served" it may not fully load before someone clicks on, or it may not be fully visible on the browser/page. 👥 So, I prefer tracking REACH & knowing the # of different people/viewers who see the ads. 🤓 Knowing both is helpful when analyzing other parts of the campaign performance, and knowing when you need to refresh the ads (so your viewers don't get "tired" of seeing the same creative/copy over & over again). Give this post a ❤️ if you found it helpful! And let me know in the comments any other campaigns/ads terms you want me to define! #solopreneur #mompreneur #entrepreneur #smallbusinessowner #acworth #supportlocal #smallbuinesses #metaads #alpharettaga #womenowned #Kennesaw #MarketingTips #atlanta #shoponline #socialmedia #smyrna #roswellga #marietta

My 🍞 and 🧈 is done-for-you FB & IG ads 👩🏼‍💻 I also do… Google Ads Pinterest Ads TiKTok Ads YouTube Ads Email marketing Landing page help Digital marketing strategy 1:1 consultations for marketing your small biz and more! If you need help with advertising your business & want a FREE consultation, head over to my link in bio 📲 #smallbusiness #womeninbusiness #atlanta #atlantaga #mariettaga #mariettasquare #mariettabusiness #businesstricks #entrepreneur #sales #solopreneur #smallbusinessowner #smallbusinesses #smallbusinessmarketing #smallbusinesswomen #smallbusinessgrowth #healthcare #physicaltherapist #privatepractice #gym #coaching #onlinecourse #ecommerce #fundraising #onlineshopping

Motivation Monday ✨ . . . Keep showing up, keep putting one foot forward, keep taking the next best action, and keep looking forward ➡️ #stayconsistent #smallstepsdaily #staythecourse #staythepath #entrepreneur #mompreneur #solopreneur #supportsmallbusiness #supportlocal #supportlocalbusiness

FB Ad Anatomy 🦴🩻 ✨PRIMARY TEXT🤩 goes above the creative - only 1-2 lines visible unless someone clicks (for in-feed) - needs to 🛑 the scroll 📜 💖 IMAGE // VIDEO 📸🎥 ✨HEADLINE✨ discuss what the person GAINS or how you/your product/service fulfills their WANTS/DESIRES 🤌 ✨DESCRIPTION✨ more room for copy (may not appear) ✨DESTINATION✨ usually your website or FB event or Page 👩🏼‍💻🧑‍💻(hint: make sure where they land is mobile-friendly 📱) ✨CALL-TO-ACTION✨ “Learn More” “Book Now” “Claim offer” etc… There are some variations depending on which campaign you select and what your objectives are - but this is the “skeleton” of the FB ad 🩻 Let me know if you have questions and give this video a ❤️ if you find it helpful! #smallbusiness #womeninbusiness #atlanta #atlantaga #mariettaga #mariettasquare #mariettabusiness #businesstricks #entrepreneur #sales #solopreneur #smallbusinessowner #smallbusinesses #smallbusinessmarketing #smallbusinesswomen #smallbusinessgrowth #healthcare #physicaltherapist #privatepractice #gym #coaching #onlinecourse #ecommerce #fundraising #onlineshopping

Short week = short reel 🎥 Quote of the week: “You can’t fail if you don’t quit.” Not sure if Mr Hyatt was the first & only to think these words, but wise words they are nonetheless. ✨ Share one thing you did this week that felt like progress towards your goals ➡️ & give this video a ❤️ if you want to see more reels like this one! #motivationalquotes #quoteoftheday #quotestoliveby #keepgoing #staythecourse #staythepath #yougotthis #smallbusiness #womeninbusiness #mompreneur #momlife

Who doesn’t love the Office?? . . . Here’s part 2 of meta Ads manager. Let me know in the comments if you liked these videos! Also let me know what else you want to see or give this video a ❤️. #smallbusinessmarketing #supportsmallbusiness #womensupportingwomen #solopreneur

LIES *thinking what you post on social media reaches everyone that follows you* Unless you want to post reels everyday 😜 Let this serve as a reminder that organic reach is a joke, like <5% The organic algorithm is not designed to help businesses - it never was! It’s social media, created for social interactions and engagements, based on moving metrics/constantly changing algorithms. 🧮👩‍🔬 Sooooo if you are a business owner or you are trying to sell online, it’s time to *invest* in a digital marketing strategy (hint: it’s more than just posting on reels, stories, TikTok!) Give this video a ❤️ and comment below with a science emoji 👩‍🔬🧬🧪 if you are as vexed by the changing algorithms as me Click link in bio to schedule a free 30 min intro call with me 😄 your digital marketer 🙋🏼‍♀️ #smallbusiness #womeninbusiness #atlanta #atlantaga #mariettaga #mariettasquare #mariettabusiness #businesstricks #entrepreneur #sales #solopreneur #smallbusinessowner #smallbusinesses #smallbusinessmarketing #smallbusinesswomen #smallbusinessgrowth #healthcare #physicaltherapist #privatepractice #gym #coaching #onlinecourse #ecommerce #fundraising #onlineshopping

🍂 Hello September 🍂 . . . It feels like August came & went in a blink. What are your plans for this fall? How are you wrapping up summer? Are you entering your "busy season"? . . . Share 1 thing in the comments you are doing or planning to do this September 👇 . . I'm ready for some #collegefootball 🏉 #godawgs . . #september #fall #fallinthesouth #fallvibes #atlanta #smallbusinessowner #smallbusinessowner #acworth #supportlocal #smallbuinesses #metaads #alpharettaga #womenowned #Kennesaw #MarketingTips #atlanta #shoponline #socialmedia #smyrna #roswellga #marietta

Inside Meta Ads Manager 🤓 . Here’s the broad overview of Ads Manager & how it will appear when you’d first go in to set up your ads campaigns 💻 . Remember some people will have fewer campaign objectives to select from (FB is rolling this change out gradually) . Come back for part 2! . How familiar are you with ads manager?! Leave a comment with a number 0-5, zero being no clue/zero experience at all & 5 being super familiar/competent 🙌🏼 #smallbusiness #womeninbusiness #atlanta #atlantaga #mariettaga #mariettasquare #mariettabusiness #businesstricks #entrepreneur #sales #solopreneur #smallbusinessowner #smallbusinesses #smallbusinessmarketing #smallbusinesswomen #smallbusinessgrowth #kennesaw #woodstockga #alpharetta #roswellga #shoplocal #onlineshopping #onlinecoaching #onlinecourse #brickandmortar #supportlocal #georgia